Analysis on Nippon Paint Ads free essay sample

Paint Nippon paint is the largest paint manufacturer within Asia nowadays, which is established in Japan since 1881. With more than 120 years of experience in paint technology, they are profound in producing a variety of paints like emulsion, wood, metal and spray paint to suit different customers’ needs in several areas, for example, private and public residential and commercial buildings. High quality of lives and environmental friendly are of their main concerns. With these caring missions, the unique selling point of the brand is odour-less, and low degree of formaldehyde released, which helps sustaining healthy lives of both human and environment. ‘Innovation, Service and Leadership’ are their three main principles with the aim that helps rewarding future by harmonizing people, nature and society. To reach the target audiences widely, Nippon paint mainly employs TV advertisement to promote its products, printed poster, catalogue and outdoor billboard can also be founded in the market in advance. We will write a custom essay sample on Analysis on Nippon Paint Ads or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In this analysis, a published printed poster together with a catalogue on 2012 is selected and analyzed, which is promoting the latest Nippon paint ‘Gold Formaldehyde-Buster Odour-Less All-In-1’. This paint has the advanced ‘Formaldehyde Abatement’ technology that can decompose all the harmful material and transform to natural water molecules. The possible target audience is health-conscious parents, especially pregnant mother or having young children. In this piece of advertisement, rhetoric devices, including logos and pathos, are used to persuade readers to consume the product which is explained below. Logos, meaning ‘the persuasion by the use of reasoning’, is employed with the help of statistics and numbers to present the advertisement in a more sounding and convincing way, for instance ‘Anti-bacterial up to 99. 9%’, ‘decompose nearly 100% harmful formaldehyde’ and ’15 functions’ on the poster and the chart about the decomposition of formaldehyde which is printed on the third page. The present of these figures enhances the reliability and authorization of the paint. Moreover, people nowadays are more aware of the safety issue of each consumer products, especially for those one would contact with every day. It is skillful to use number instead of words to present this information because of its eye-catching effect. Majority tends to look at the figure before words. If the ‘99. 9%’ is changed to ‘almost all’, the appeal and the credibility would certainly lower. In addition, listing all the household bacteria under the asterisk in the first page is a wise act that can easily attract people’s attention to read through the lines. Even though some may have little knowledge about those terms, people could get a brief understanding on how many specifically bacteria can resist by this paint. The specific biological terms for bacteria raise a sense of the profession and reliability while reading it. Statistic and special terms are powerful devices to enhance its selling points significantly. Pathos, the persuasion by appealing to the readers’ emotion, is used with the ideas of family and health which is presented by both texts and images. On the down left-hand corner, it stresses on the first page that the product is ‘especially suitable for baby, pregnant woman and elder person. Under both the western and orient traditional family concept, these people are of utmost important and should be treated with special and intensive care. Their health conditions and feelings are the top of concerned. People would therefore provide the best for them at all cost. Moreover, by mentioning the ‘all-around 360 ° protection’ and ‘high conscious on health’ in the first page, those family-caring members would quickly appeal to this information to p rotect their family members. What’s more, the unique selling point of Nippon stands out and it shows that this brand cares and thinks of all your needs and worries. On the other hand, the images within the poster also contribute much on this section. Comparing to text, photos are more appealing, conspicuous and memorable. If someone just takes a quick look on this poster, he or she would immediately associate it to the topic of family bond and healthy life due to the existence of a pregnant woman and children. Most importantly, the image suggests a family can be closely bonded together by the activity of painting a wall. The smiling face of the mother-to-be and the active poses of others imply satisfactions towards the product and possibly the activity also. Comparatively speaking, the appeal of emotion is much irresistible and powerful than that of logical that can attract people to consume. Other rhetoric devices are found to enhance the effectiveness on promoting the paint in this advertisement, for example repetition of a certain words, homonym and resonance. Within the whole advertisement, the word ‘formaldehyde’ is repeated excessively for more than 15 times, which is a device used to stress on its chief selling point of the paints the importance of its abatement. The repetition assists to deepen the impression of this outstanding point which cannot be found in other products. Homonym is skillfully presented on the sentence ‘Life. Splendidly Colored. ’ on the left of the fourth page of the ads. Homonym means the same word is used that contains 2 different meaning within the line. The word ‘colored’ can be interpreted in 2 ways. The first one is the color of the paint which means if one paints his home with the ‘color’, one can live in a colored house to have a joyful life. On the other hand, it is referring to a fruitful and special character or distinguishing quality of lives. For resonance, it is a rhetorical device that requires readers to look at the relation between the picture and words, which are tightly bonded to present the idea together. An example can be found on the right of the fourth page. By solely reading the words ‘Colors. Embedded in the family’, readers may not be able to relate this sentence to the paint. However, with the image of wall and the color card, the intension of this sentence is clearer. People would be able to understand the word ‘colors’ refers to the paint. After reviewing the content and rhetoric devices Nippon Paint employed in this piece of promotional writing, the evaluation of the effectiveness of the writing is as following. This writing is effective in communicating the brand’s message to a certain extent only because of the small proportion of covering the environmental friendly part. As mentioned on the first paragraph, there are two main messages that Nippon would like us to focus on, the high quality of human lives and environment friendly. For the first art, it is successfully presented to readers. The whole catalogue shows their dedication on caring consumers’ health by continuously illustrating the abatement of formaldehyde, anti-bacteria and anti-fungus. It is successful in convincing readers that they are determined on manufacturing a paint that is perfectly suitable and healthy for everyone. The concept of family-conscio us is also clearly shown, no matter in the texts or images. However, the environmental friendly part is unfortunately missing from this writing which causes the loss of balance between the two focuses. In spite of the loss of balance, the products’ selling point is doubtlessly present in detail with that advanced technology. To improve this piece of promotional writing, the first thing should be inserting a catchy advertising slogan to highlight the unique selling point and make the advertisement more memorable, like ‘Color your home, color your lives and live with healthy lives’. Moreover, the number of paint colors should be mentioned on the first page to convince customers that Nippon also  cares your preferences. For the images part, there are only 3 family members painting on the wall, but not the pregnant mother. It seems to convey a message that the painting is not suitable for her and she is seemingly excluded from her family members. It is better to arrange her to paint with other family members to strengthen the family bond. In the first page, the absence of second-person pronoun gives a sense of distance to the readers. At last a tag for the call of action should be included to raise the readers’ interests on consuming it. The advertisement on the low left-hand corner of the first page can be re-written as follow, ‘Reducing the degree of formaldehyde released by your brand-new furniture amp; against nearly 99. % household bacteria*. This paint with all-around 360 ° protection for your beloved baby, pregnant woman and elder person is now available in HK and is waiting for a highly health-conscious person like you. ’ Along with the close dialogue with readers, the effect of promotion is most probably improved. They would view this advertisement as a piece of caring ad vice rather than a ‘hard-sell’ product which further enhances the positive reputation of the brand.

Overview of Medical Assistant Work

Overview of Medical Assistant Work Free Online Research Papers Medical assistants have many responsibilities. It is an in demand career that requires years of education and passion for helping others. These assistants are used for administrative aid and to perform clinical responsibilities in certain areas of the medical field. Medical assistants are sometimes confused with physicians but there is a difference. Physicians assistants are able to examine and diagnose patients (under the supervision of the physician). Medical assistants are more commonly used to keep order in medical offices and to ensure that things run accordingly throughout the day. An assistants most basic task is more of like a receptionist. They answer phones, book appointments and greet patients along with a few other ordinary duties. The responsibilities of each assistant varies from office to office. Clinical medical assistants are another type of assistant who have some more duties that can vary according to state law. Certain tasks for these assistants may include preparing a patient for an examination, taking down vital signs or explaining an upcoming procedure. These assistants are a key component to smoothly running medical office. To perform well in this field you have to be comfortable interacting with others at all times. You will be given a lot to handle at once, so be organized and responisble is also necessary. Most medical assistants are full time workers, pulling in 40+ hours, but there are also positions for part-time employees or those looking for work at night or on weekends only. Training and Education Education and training for this career can be obtained in a vocational-technical high school, or a junior or community college. Most programs usually take 1 or 2 years to complete. One year for a certificate, two years for an associates degree. Some of the courses may include anatomy physiology and record keeping and accounting, along with many others. Although this formal type of training is preferred in most cases, it is not necessary. Medical assistants can get on the job training without having a certificate or diploma. If you do choose this career without prior training, you will most likely spend your first few months in training sessions and learning from co-workers. There is room for advanement in this field. Some assitants go on for more education in order to become nurses or other types of health care provider. Others may decide to teach courses to train otheres for this career. Some may also find themselves moving up into a management position or continuing on to another type of support occupation. Medical Assistant: Employment Availability The employment for health assistant is believed to grow much faster than average; faster than average means an increase of 21 percent or more. Health assistant is one of the fastest growing occupations over the 2006-16 decade. Job opportunities are excellent, especially for people with formal training or experience, and certification. Medical assistants work primarily in outpatient settings which is a rapidly growing area of the health care industry. Employment of medical assistants is expected to grow 35 percent from 2006 to 2016 which is much faster than the average for all occupations. Throughout the years there are many technological advances in growth of medicine and aging in population. If these technological advances continue to increase so will the need for all health care workers, such as Health assistants. There is also an influential increase in the number of group practices, clinics, and other health care facilities that need a large work force, particularly medical assistants because medical assistants can handle both administrative and clinical work. This increase also increases job growth. People who are looking to work as a medical assistant should find great opportunities. Medical assistants are perceived to account for a very large number of new jobs. Many other opportunities will come to from the need to replace workers leaving the occupation. Those with formal training or experience and with certification should have the best job opportunities. Salary and Related Jobs Earnings of medical assistants vary, depending on their experience, skill level, and location. Median annual earnings of wage and salary for medical assistants were $26,290 in May 2006. The middle fifty percent in this group earned between $21,970 to $31, 210. The lowest ten percent earned less than $18,860 and the highest ten percent earned more than $36,840. The location of where medical assistants work greatly influence their overall salary. In a general medical and surgical hospital, the median annual earnings for a medical assiatnt was $27,340. The median annual salary for medical assistants working in outpatient care centers were $26,840. In offices of physicians, medical assistants typically earned $26,620, in offices of chiropractors, the median annual earnings were $22,940 and in an optometrist office, they earned $22,850 annually. Medical assistants carry out duties similar to the tasks completed by other workers in medical support occupations. Administrative medical assistants do work similar to that of medical secretaries and medical transcriptionists. Clinical medical assistants perform responsibilities similar to those of occupational therapist assistants and aides; surgical technologists; physical therapist assistants and aides; and nursing, psychiatric, and home health aides. This is a booming career that leads into other great opportunites for those pursuing advancement in it. Medical assistants are in demand at the moment and the need for them is only going to continue to grow. Although there is a less than decent salary, there are still many possibilities to climb the career ladder which is why its no wonder so many people today are training to become medical assistants. Research Papers on Overview of Medical Assistant WorkArguments for Physician-Assisted Suicide (PAS)The Fifth HorsemanLifes What IfsInfluences of Socio-Economic Status of Married MalesStandardized TestingBringing Democracy to AfricaOpen Architechture a white paperMoral and Ethical Issues in Hiring New EmployeesTwilight of the UAWThe Project Managment Office System

Censorship of Books in Schools and Public Libraries Research Paper

Censorship of Books in Schools and Public Libraries - Research Paper Example Examples of such cases are: Martin v. City of Trutherss of 1943. The decision made in Minarcini V. Strongsville City School District of 1976 affirmed the case of the battle of human right. There had been recommendation by teachers to their students on the usage of† Catch 22 and God Bless you† in the students discussion of great American literature. The school board however ordered for the removal of such books. This did not spare â€Å"Cat’s Cradle† either. The court ruled in favour of students to buy the books suggested by the teachers citing that success of the students would be hindered by the removal of such books. This ruling was used by Judge Albert Coffin in1980 in making his ruling on a case filled banning the use of â€Å"The Wonderers and Dog Day Afternoon† from being used in the school library (Kim Stewart, 24). In the same year of 1980, the court ruled in favour of the school board of Warsaw Community School giving them a right of removing several books from the library. The right of the board in designing curriculum based on the school’s discretion was also upheld. The school was given powers to instil tradition and norms in the school by controlling the information resources in the school library. In 1982, the Supreme Court gave the school board powers to remove certain books from the library in good faith or based on educational principles. The basis of such censorship was to be justifiable. Court cases are but just an introduction to censorship of public libraries. Current Society In the recent times, censorship has been based on the terrorist content. With the increase in terrorists attacks in Africa and the western... This essay makes a conclusion that according to the list of the possible business strategies presented in this case study; it appears that there is need for careful censorship of both public and school libraries to ensure safety of children from materials that they cannot understand. Children should be accorded right to information access. There is need for school board and the community to work together in streamlining intellectual freedom, book banning and creation of policies that govern censorship of school and public libraries. This report approves that some school boards remove books they feel are unsuitable to the readers from the book orders. This has led to outcry among the students as well as the public. In many cases it has been viewed as a denial of the library users their fundamental human right. This however does not take place in America alone but notably across the entire globe. Banning of books in school and public libraries is a major concern of the entire society. Parents sent their children to school to gain information in the form of education. In the event students are barred from accessing this vital service, it is seen as a way of denying them their right to information access contained in the freedom of press. On the other hand there is need for ensuring the safety of the children. The safety should not only be physical in nature but also social, emotional and intellectual. There are some times when this right to information could be curtailed in a bid to ensure the emotional and safety of the child.